Pinterest Ads - Web Usage Statistics and Market Share


Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of Pinterest Ads.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of Pinterest Ads key performance metrics.

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Websites using Pinterest Ads



Description of Pinterest Ads: Pinterest Ads is an online advertising platform developed by Pinterest.

Pinterest Ads is used by 4.93% of websites in the Advertising category.

Style & Fashion is the most popular main category among the websites using Pinterest Ads.

Arts and Crafts is the most popular subcategory among the websites that are using Pinterest Ads.

The technologies that are most often used together with Pinterest Ads are Facebook Pixel, HSTS, Pinterest Conversion Tag, Open Graph, HTTP/3, core-js, web-vitals, Facebook, Module Federation, webpack.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Pinterest Ads may also be interested in using these other technologies: Pinterest Conversion Tag, Shopify Chat, Twitter Ads, Prism, Omnisend, Gauges, Gravatar, Reputon, Material Design Lite, Snap Pixel.



Top IAB Industry Verticals using Pinterest Ads





Top 10 technologies that are most often used together with Pinterest Ads



Technology% of use together with Pinterest AdsWebsite
Facebook Pixel78.16http://facebook.com
HSTS76.13https://www.rfc-editor.org/rfc/rfc6797#section-6.1
Pinterest Conversion Tag72.24https://www.pinterest.com.au/business/
Open Graph69.03https://ogp.me
HTTP/368.66https://httpwg.org/
core-js68.51https://github.com/zloirock/core-js
web-vitals63.11https://github.com/GoogleChrome/web-vitals
Facebook59.16http://facebook.com
Module Federation59https://webpack.js.org/concepts/module-federation/
webpack57.87https://webpack.js.org/




Technologies that are most interesting for website using Pinterest Ads, as determined by our AI recommender



TechnologyAI Recommendation Score Website
Pinterest Conversion Tag0.53https://www.pinterest.com.au/business/
Shopify Chat0.13https://www.shopify.com/inbox
Twitter Ads0.11https://ads.twitter.com
Prism0.11http://prismjs.com
Omnisend0.09https://www.omnisend.com
Gauges0.09https://get.gaug.es
Gravatar0.09http://gravatar.com
Reputon0.09https://reputon.com
Material Design Lite0.09https://getmdl.io
Snap Pixel0.08https://businesshelp.snapchat.com/s/article/snap-pixel-about


Distribution of domains using Pinterest Ads over IAB1 verticals











Introduction to Pinterest Ads

Pinterest Ads is a form of social media advertising that allows businesses to promote their products or services on the Pinterest platform. These ads can appear in users' feeds, search results, or as promoted pins. Advertisers can target specific demographics, interests, and keywords to reach their desired audience. The platform also offers analytics and reporting features to track the performance of ads.

Practical Applications of Pinterest Ads


- E-commerce businesses can use Pinterest Ads to promote their products and drive traffic to their website.
- Fashion and beauty brands can showcase their latest collections and products to a highly targeted audience on Pinterest.
- Travel companies can create visually appealing ads to showcase different destinations and attract potential customers.
- Food and beverage businesses can use Pinterest Ads to promote their recipes and products to users searching for meal inspiration.
- Home decor and DIY companies can create ads to showcase their products and how they can be used in various home projects.

Benefits and Advantages of Pinterest Ads

- Highly targeted advertising options based on interests, keywords, demographics, and behaviors of Pinterest users
- Ability to reach a large audience of over 250 million active users
- Wide range of ad formats including promoted pins, promoted carousels, promoted video pins, and promoted app pins
- Cost-effective advertising with the option to pay per click or per impression
- Detailed analytics and reporting to track ad performance and optimize campaigns
- Integration with Pinterest's visual search technology, allowing users to discover and engage with ads that match their interests and style
- Potential for increased brand awareness, website traffic, and sales conversions through effective advertising strategies on the platform.



Distribution of domains using Pinterest Ads over IAB2 verticals













Most popular websites using Pinterest Ads



WebsiteIAB category 1IAB category 2OpenRank
etsy.comShoppingPersonal Celebrations & Life Events7.33
eventbrite.comEvents and AttractionsConcerts & Music Events7.13
mashable.comBusiness and FinanceIndustries7.07
squarespace.comBusiness and FinanceMarketplace/eCommerce6.74
500px.comHobbies & InterestsArts and Crafts6.6
webmd.comMedical HealthDiseases and Conditions6.28
verizon.comTechnology & ComputingHome Utilities5.97
wetransfer.comTechnology & ComputingComputing5.96
worldcat.orgHobbies & InterestsIndustries5.75
aiga.orgBusiness and FinanceDesign5.57




Less popular websites using Pinterest Ads



WebsiteIAB category 1IAB category 2OpenRank
woodycraftwakefield.comHobbies & InterestsOutdoor Activities0
slimkinetic.comTechnology & ComputingComputing0
uncommonnomads.comStyle & FashionWomen's Fashion0
languedoczombies.comBusiness and FinanceSocial0
thebrushcompany.co.ukStyle & FashionBeauty0


Distribution of domains using Pinterest Ads over 1 million most popular domains
















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Distribution of domains using Pinterest Ads over domain ages



The average age of websites using Pinterest Ads is 10.7 years.

The average page rank (measure of backlink strength) of websites using Pinterest Ads is 3.











5 technologies that are less often used together with Pinterest Ads



Technology% of use together with Pinterest AdsWebsite
@sulu/web0.0154https://github.com/sulu/web-js
0.0154https://modelviewer.dev
A-Frame0.0154https://aframe.io
A8.net0.0154https://www.a8.net
Acquia Cloud Platform CDN0.0154https://docs.acquia.com/cloud-platform/platformcdn/